The increase of productivity, followed by the modernization of the machine park (upgrade), strongly supported by the ministry of industry and the engagement of the Tunisian entrepreneurs for a continuous improvement of the industrial production – have all led up to a notorious approach to the level of competitiveness on the European market, compared to supplies originating from the Far East.
The orientation of the financial politics has been a decisive factor, that through the conditional devaluation of the Tunisian dinar has cancelled the effects of the increasing fixed production costs (wages and social security contributions) thereby stabilizing the foreign purchasing power.
Recent international studies show that a calculation of the real cost of raw material, including customs obligations, transports, currency expenses and financial immobilization will absorb a big part of the price difference between the Tunisian and the Far East product.